The Front Line draws the Line against Bullying
In Support of the Big Brothers Big Sisters Anti-Bullying Programs

Pink Shirt Day and National Anti-Bullying week are annual events across Canada that brings awareness of the negative and often violent ramifications of bullying.

Emergency service personal is typically the first responders to attend incidents that involve bullying and therefore witness first-hand the devastating impact it can have on individuals, families and the community. It is with that understanding and insight by law enforcement, Alberta Government, Big Brothers Big Sisters and corporate sponsor – Derks Formals which led to the creation of the Pink Uniform Shirt Pin/Anti-Bullying initiative.

This is a joint venture as an anti-bulling campaign, which serves to:

  • Reduce victimization;
  • Engage emergency service agencies and personnel for support and creating the proper dress and deportment protocol as required to demonstrate support;
  • Build and create conversation and awareness of this critical issue; and
  • Generate funds for much needed anti-bullying programs.
Emergency services personnel are not able to wear pink t-shirts over their uniform or replace their uniform. Therefore, a pink uniform shirt pin, which carries the same meaning and symbolism of a pink t-shirt, was created as an alternate. The pink uniform shirt pin is to be worn six days prior and up to Pink Shirt Day and during the National Bullying Awareness Week.

Although not only for emergency service personal, many people from universities, schools and the public have all started to come forward to purchase the pin, and provide their support by proudly wearing the pin.

The pins can be purchased at Derks Formals in Edmonton and Calgary for $5.00 with the profits from the purchase going into the development and operation of a specific frontline funding of Big Brothers Big Sisters Anti-Bullying Programs. These programs incorporate volunteer training, service delivery, prevention factors and prevention tools. The Pink Uniform Pin initiative is not just about uniform protocol and the ideals of what the “pink uniform shirt pins" support, but the proceeds are invested in much needed anti-bullying programs for our youths.

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These institutions have stood up against bullying by wearing the "Pink Uniform Pin."

RCMP K Division - Alberta
Lac La Biche County Enforcement Services - Lac La Biche, AB
108 Mile Fire Department - 108 Mile Ranch, BC
Bonnyville Regional Fire / EMS - Bonnyville, AB
City of Brooks Fire Services - Brooks, AB
Burns Lake Fire Department - Burns Lake, BC
Calling Lake Fire Department - Calling Lake, AB
City of Campbell River, Bylaw Department - Campbell River
Alberta Health Services - Calgary, AB
City of Calgary Bylaw Officers - Calgary, AB
Calgary South Probation / Community Corrections - Calgary, AB
Southern Alberta Jubilee Auditorium - Calgary, AB
Camrose County Protective Services - Camrose, AB
City of Camrose Fire Department - Camrose, AB
Camrose Police Department - Camrose, AB
East Central Ambulance Association - Castor, AB
Town of Cochrane - Cochrane, AB
Alberta Fish & Wildlife - Edmonton, AB
Alberta Justice & Solicitor - Edmonton, AB
Big Brothers & Big Sisters of Edmonton - Edmonton, AB
Canada Place - Edmonton, AB
Centre High - Edmonton, AB
City of Edmonton Community Standards Peace Officers - Edmonton, AB
Correctional Services Division of Edmonton - Edmonton, AB
Edmonton Community & Social Services - Edmonton, AB
Edmonton Fire Services - Edmonton, AB
Grant MacEwan College - Edmonton, AB
Gregresh Realty - Edmonton, AB
University of Alberta Peace Officers - Edmonton, AB
Urban Bulldogs - Edmonton, AB
River Cree Resort & Casino - Enoch, AB
Regional Municipality of Wood Buffalo - Fort McMurray, AB
Grande Cache Fire Department - Grande Cache, AB
County of Grande Prairie - Grande Prairie, AB
Grande Prairie Fire Department - Grande Prairie, AB
High Level Community Policing - High Level, AB
Lacombe Protective Services - Lacombe, AB
Lamont County Emergency Services - Lamont, AB
Leduc County Fire Services - Leduc, AB
Lethbridge College - Lethbridge, AB
Mulhurst Bay Fire Department - Mulhurst, AB
Olds Fire Department - Olds, AB
Alberta Environment & Parks - Pincher Creek, AB
Alberta Commercial Vehicle Enforcement - Red Deer, AB
Red Deer Community Correction - Red Deer, AB
Clearwater Regional Fire Department - Rocky Mountain House, AB
Strathcona County Enforcement Services - Sherwood Park, AB
Spruce Grove Enforcement Services - Spruce Grove, AB
Taber Police Department - Taber, AB
Vegreville Emergency Services - Vegreville, AB
Beaver Emergency Commission - Viking, AB
South Pigeon Lake Fire Department - Westerose, AB
Whitecourt Fire Department - Whitecourt, AB